Primary Trade Area
The primary trade area includes residences within a ten-minute drive of downtown Chattanooga.
Population: 86,000
Average Household Income: $43,000
Secondary Trade Area
The secondary trade area expands the primary trade area to encompass a multi-county region including parts of rapidly growing north Georgia as well as outlying suburban areas. The secondary trade area includes residences within a 20-minute drive to downtown Chattanooga. It is important to note that a significant portion of the population of both trade areas must drive at least 20 minutes to arrive at traditional shopping destinations, often driving on multiple Interstate highways and traversing the surrounding ridges. Retailers and restaurants are realizing that for the majority of the population, downtown Chattanooga is a much more convenient and accessible location as well as their primary entertainment and dining choice.
Population: 241,000
Average Household Income: $52,000
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